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The ever changing face of Public relations

The ever changing face of Public relations It is no secret that public relations sector has played a significant role in public perception of commercial and private entities. Equally it is not secret that many of those in the public relation industry have extensive...

Economics of Advertising and Marketing

Economics of Advertising and Marketing A while back we start talking about general guidelines for budgeting for advertising and marketing. In this particular post we would like to address some very cost effective internal marketing efforts that can reduce the cost of...

Marketing decision making

The fundamentals of marketing and marketing practices are not subject of this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with particular company and its respective strategic vision. Lets start...